How to Choose the Right WordPress Theme Design for Your Small Business
A carefully chosen WordPress theme design can be the determining factor on whether your business succeeds at establishing an online presence or not.
From the fast-loading pages to the solid navigation bar that conveniently guides your potential customers — everything about the theme should enhance the site visitor’s experience while increasing your return on investment at the same time.
In this guide, we’re sharing 7 points every small business owner should know when choosing a WordPress theme design that’ll help drive profits and boost customer experience.
7 Tips on Choosing the Perfect WordPress Theme Design
1. Consider your niche.
The theme should match the industry that you are in. If you’re an established blogger, look for a theme that showcases your best content. Alternatively, if you run an online store for sports equipment, search for an eCommerce theme that makes product viewing easy for site visitors.
2. Decide on a look for your brand.
Is your business focused on creativity? Then you may want to choose an interactive theme with playful elements and vibrant colours. If you’re a business consultancy firm, on the other hand, you may benefit more from a simple and straightforward site that’s focused on quick navigation.
3. Hop on the mobile-friendly bandwagon.
No online business can get away with not being mobile-optimised these days. This is why it’s crucial for you to choose a theme that’s responsive to phones, tablets, and computers.
Remember, it only takes 5 seconds to make an impression to on site visitors. Having broken images and unresponsive navigation bars are a sure way to drive off potential customers.
4. Look for SEO optimisation.
Most paid WordPress themes are already SEO-optimised, which is good news for you. Aside from that, there are multiple plugins that you can download or buy that makes it easier to optimise your pages for specific keywords.
5. Check the design customisation options.
You may not be a savvy web designer, and that’s alright. It’s easy to search for a WordPress theme design that lets you change design elements and layouts with a few simple clicks.
WordPress is very intuitive to use, so don’t get intimidated with complex-looking themes. Moreover, there’s also a customer support team that can help you with whatever questions and problems you may run into.
6. Make sure it’s compatible on all browsers.
Your business’s theme should work on all browsers and not just the ones you use. One way you can do this before you even pay for a theme is to test how the demo version looks on different browsers such as Chrome, Internet Explorer, Edge, Safari, Firefox, and more.
7. Check the reviews.
One solid indicator of a theme’s quality is the reviews submitted by other users. This is something you can easily find on a theme that’s sold on a third-party marketplace.
Take into consideration the experience of these users, such as their common complaints and what they like best about the theme. This should help you determine whether it’s a good fit for you and your small business.
The Best WordPress Theme Design Creates the Best User Experience
One of the main goals of a website should be to provide an unbeatable online experience using an effective and responsive WordPress theme design. Not only will it drive quality traffic, but also increase sales and build a better reputation for your brand.