How to Make Your Own SEO Strategy Guide?
SEO is such a complex trade. There are so many things that you will have to check on. Not to mention, the never-ending algorithm updates and unstable market behaviour online. As a matter of fact, there is no easy way to replicate the process all too freely. And certainly, there is no shortcut to earning valuable rankings online except if you subscribe to black hat SEO tactics. But that won’t really give you a stable foundation in your campaign! So, the big question here then is—how would you keep your sanity as you keep track of your campaign? Well, how does an SEO strategy Guide sounds? Added legwork, eh? Fret not for we will point you in the right direction. In this article, we will discuss how you are going to create your own SEO strategy guide for a more structured campaign process for your website.
5-Step Process in Creating Your Own SEO Strategy Guide
1st step: Outline Your Topic Keywords
Content is king. And its main decree is to constantly make fresh SEO oriented content. In simpler terms, you constantly need to have something new to say to your visitors, and constantly feed the search engines with quality content at the same time. To do this, the first thing that you need in your SEO strategy guide is to make an outline of your topics. Because as easy it is to cover your main topics—meaning those that are obviously related to your main keyword, you will eventually get to a point which every writer calls the “writer’s block.” It is a void that will suck away your creativity, leaving you with nothing else to say. You will lose your momentum and you will not have one clue what’s the next thing that you should write about.
So, if you’ve prepared your topic keywords beforehand, you can create various long-tail keywords from it. And it should serve you a month or more worth of writable content. This is one of the best SEO services that most SEO experts practice in their campaigns. We will show you how this works in the next item.
2nd step: Expound Your Topic Keywords with Various Long-Tail Keywords
Your topic keywords will give you access to a long list of cluster topics where you can generate your long tail keywords from. For example, a topic keyword that says “Cheap Nike Shoes”, can have long tail keywords such as “Cheap Nike Shoes for Kids”, “Cheap Nike Shoes That You Should Not Miss”, “Cheap Nike Shoes for Teens” and so on. The aim is to cover more specific enquiries regarding your topic keyword. And as a result, you will have a wider reach and more fresh content to write. Furthermore, this also helps your topic keywords gain more potential for ranking.
3rd step: Build Landing Pages for Each Topic Keywords
Aside from listing your topic keywords and branching them to subtopics in your SEO strategy guide, it would be best to create a landing page for each of them that outlines all your subtopics for each topic keywords. This will serve as a table of contents and will do one: improve user experience on your website, two: will help search engine crawlers crawl through your website easily. In a way, this will also help you manage your links and prevent 404s.
4th step: Plan Out and Track Your Blogs
This is another crucial inclusion in your SEO strategy guide. Timing and efficiency are key. To outline the topics of your blogs is one thing, setting the right timing for blog publications is another. As much as your subtopics should be outlined in the topic landing pages, your subtopics should also create a network of links by themselves. So, each of your pages are getting the link equity that will boost their potential.
5th step: Track Your Progress and See Areas for Improvement
With everything that you need to do while running an SEO campaign, you’ll need to squeeze in a time when you can track your progress and see areas for improvement. For professional search engine optimisation companies, this is when they perform an SEO analysis and send reports to their clients. In your case, you can put this in a completely different page in your SEO strategy guide. You can use excel sheets, web-based applications (in-house or subscription) to automate and optimise your tracking capabilities.
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