SEO Mistakes to Avoid
After SEO being around for a while, still not so many people have been able to understand how exactly it works. For that reason, they have made mistakes that are getting in the way of them reaping the benefits of SEO. One thing is sure though, SEO is not magic, and for it to work, you need to work or at least have an organic SEO expert by your side to help you out. You need to be aware of the SEO errors in order to avoid them and have SEO work for your brand the way it should. Here are some of the most common SEO mistakes that people make.
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Duplicating content
This is a mistake that someone new to the concept is likely to make. Duplicate content, by definition, is a situation where the same content appears in more than one webpage. That is why businesses are encouraged to work with an organic SEO expert to help them produce content that will help them drive organic content.
Well, you might come across content that is good on the search engines. But that does not mean the content will get your site organic traffic. Instead, it confuses the search engines, and they are likely not to index you. Avoid duplicate content, and you will be indexed and ranked for original work.
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Forgetting about keyword research
Keywords are an essential part of SEO. Keywords direct visitors to your page. Therefore, you must think them through before you use them in your content. You need to have a clue about the kind of phrases that customers use to search for your products. You also need to know the type of keywords that your competitors are ranking for.
The good thing is that the process does not need to be too complicated. By using keyword research tools, you will get all the information you need to create an effective keyword strategy.
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Having a poor site structure
Note that all your digital marketing operations will be revolving around your website. Therefore, you have to ensure that your site structure is excellent. You can hire an experienced web developer to help you out if you are not well versed in responsive web design. The architecture of your homepage is what will determine if a visitor stays or not. More so, Google bots need a seamless architecture for them to be able to crawl the pages quickly and index them.
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Lack of a mobile responsive website
Note that about sixty percent of the searches on Google originate from mobile devices. This tells you that you need to pay attention to the user experience of the visitors that use mobile devices to find you on the search engines. Among the strategies used in this case will include increasing the page loading speed by compressing images, which also maintains their quality, using the appropriate fonts on texts and adding share buttons in your interface.
If you can avoid the mistakes listed above, then nothing should hold you back from getting the most out of your SEO.